Logos
Create an identity by graphic design.
Software : Adobe Illustrator / Photoshop
Aiolia, the lion
🦁 My own logotype. I use it on curriculum vitae, business cards and the web.
Final sketch
I didn’t want something symmetrical.
Digital crafting
Colored with a king blue.
So, why a lion ?
🙋♂️ My name is Louis
♌ Lion is my birth sign
🤴 King’s name during monarchy
🌄 Lion is the king of Animals
🖨️ Then, different graphic keys for printing and exact choice for the colored one.
📬 And I finally crafted it on a stamp for mails, printed documents, etc…
Soa - The streaming emblem
👑 I created this logotype for a Twitch streamer friend so that he could establish his own identity within a community.
It appears on the following social networks: Twitch, Discord, YouTube, as well as forums.
Final sketch
The harmony of a composition is distinguished by the detail.
Digital crafting
Colored with a cobalt/navy blue gradient.
Other details
📌 In addition to the three letters forming the gamertag and the blue color, the logo also had to meet other criteria in the
specifications document:
Chivalry legacy
My friend likes the medieval universe and he wanted an element to subtly reference it.
So, I chose to design a crown between the letters. Symbolizing both sovereignty within his guild, also as a representation of being “Top 1” in competitive games.
Geometry friendly
The name had to fit into a hexagonal shape. Harmoniously relevant for an organized and methodical player who enjoys grinding.
From multiple angles
The logo is also legible in isometric 3D.
The S is on the left side, the O on the right side, and the A is on the ground. This dual interpretation allows players of 2D games and those of 3D games to interpret it as they see fit and thus coexist under a single banner.
Colorimetric variants
All variations have a "square" and "outline" version.
Anthracite
Off-white
Peach - Royal blue
Dans le 1000 (axe throwing)
🪓 With the aim of continuously offering more activities to Zero Latency's clients, we have decided to open a axe throwing space.
Therefore, it was necessary to create a graphic identity to make the activity credible.
Sketch
I tried different versions to see which one would be graphically the most harmonious. The placement of the axes posed a readability issue between a “9” and a “0”.
Final digital crafting
I finally decided to replace the “1” with an axe because they both have a similar shape.
This way, the number “1000” can be read more naturally.
Tri ren (“3 ways” in Breton language)
🛳️ Logotype inspired by marine codex, I checked all colors, all forms of flags and balloons.
Tri ren is designed to save time during rush hours on Nantes (France) ring road. Thanks to 3 giant helium balloons placed at 3 strategical entrance points of the city, you can anticipate during your ride which way you need to take.
🎈 Each balloon has a pulley system linked with weight captors. Then, more you have cars on traffic lanes, less you will see the balloons in the sky. Conversely, less you have cars on traffic lanes, more you will see the balloons far away.
Many Samples
Finally, I selected colored balloons on top right, linked with color set on bottom right.
Material design style
The logo blends all the colors at once, without overloading the final composition.
📱 Then, I designed an app to inform users of the traffic in real time.
Tri ren app
With its POV option from ‘le Pont de Cheviret’